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Conference Papers Year : 2012

The Value Relevance of Top Management Team Marketing Attention

J. Shen
  • Function : Author
S. Bharadwaj
  • Function : Author

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hal-00715396 , version 1 (06-07-2012)

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  • HAL Id : hal-00715396 , version 1

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Stefan Worm, J. Shen, S. Bharadwaj. The Value Relevance of Top Management Team Marketing Attention. AMA Winter Marketing Educators' Conference 2012, Feb 2012, St. Petersburg, United States. ⟨hal-00715396⟩

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