Brand Loyalty vs. Loyalty to Product Attributes - HEC Paris - École des hautes études commerciales de Paris Access content directly
Book Sections Year : 2012

Brand Loyalty vs. Loyalty to Product Attributes

Gilles Laurent
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C. Rungie
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Abstract

"Festschrift" en l'honneur d'Udo Wagner, Professeur à l'Université de Vienne et président-élu de l'EMAC

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Dates and versions

hal-00712061 , version 1 (26-06-2012)

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  • HAL Id : hal-00712061 , version 1

Cite

Gilles Laurent, C. Rungie. Brand Loyalty vs. Loyalty to Product Attributes. Adamantios Diamantopoulos, Wolfgang Fritz, and Lutz Hildebrandt (Eds). Quantitative Marketing and Marketing Management, Springer Gabler, pp.NC, 2012. ⟨hal-00712061⟩

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