Conference Papers
Year : 2003
Antoine Haldemann : Connect in order to contact the contributor
https://hec.hal.science/hal-00692161
Submitted on : Saturday, April 28, 2012-5:34:23 PM
Last modification on : Friday, March 24, 2023-2:52:55 PM
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- HAL Id : hal-00692161 , version 1
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Kristine de Valck, B. Wierenga, G. H. van Bruggen. Using Virtual Communities as Reference Groups: Antecedents and Consequences in the Context of Consumer Decision-Making. Proceedings of the 32nd European Marketing Conference, 2003, Glasgow, United Kingdom. ⟨hal-00692161⟩
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