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https://hec.hal.science/hal-00692160
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- HAL Id : hal-00692160 , version 1
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Kristine de Valck, F. Langerak, P.C. Verhoef, P.W.J. Verlegh. Creating Loyalty in Virtual Communities. Proceedings of the 2nd International Conference on Research in Advertising, 2003, Amsterdam, Netherlands. ⟨hal-00692160⟩
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