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Journal Articles Finanza, marketing e produzione : rivista di economia d'impresa dell'Università Bocconi Year : 2009

Videography in Consumer Research; Visions for a Method on the Rise

J. Rokka
  • Function : Author
J. Hietanen
  • Function : Author

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hal-00692098 , version 1 (27-04-2012)

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  • HAL Id : hal-00692098 , version 1

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Kristine de Valck, J. Rokka, J. Hietanen. Videography in Consumer Research; Visions for a Method on the Rise. Finanza, marketing e produzione : rivista di economia d'impresa dell'Università Bocconi, 2009, vol. 27, n° 4, pp. 81-101. ⟨hal-00692098⟩

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