Co-Constructing Offers in B2B Marketing Through Asymmetric Patterns of Negotiation - HEC Paris - École des hautes études commerciales de Paris Access content directly
Reports Year : 2012

Co-Constructing Offers in B2B Marketing Through Asymmetric Patterns of Negotiation

S. Jap
  • Function : Author
D. Kapelianis
  • Function : Author

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hal-00687839 , version 1 (15-04-2012)

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  • HAL Id : hal-00687839 , version 1

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Frédéric Dalsace, S. Jap, D. Kapelianis. Co-Constructing Offers in B2B Marketing Through Asymmetric Patterns of Negotiation. 2012. ⟨hal-00687839⟩

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