Consumers, not Brands: "Potterian" Marketing as a Potential Alternative to the Traditional Marketing Model in Fast Moving Consumer Goods - HEC Paris - École des hautes études commerciales de Paris Access content directly
Conference Papers Year : 2007

Consumers, not Brands: "Potterian" Marketing as a Potential Alternative to the Traditional Marketing Model in Fast Moving Consumer Goods

No file

Dates and versions

hal-00686957 , version 1 (11-04-2012)

Identifiers

  • HAL Id : hal-00686957 , version 1

Cite

Frédéric Dalsace. Consumers, not Brands: "Potterian" Marketing as a Potential Alternative to the Traditional Marketing Model in Fast Moving Consumer Goods. 36th EMAC Annual Conference, 2007, Reykjavik, Iceland. ⟨hal-00686957⟩

Collections

HEC CNRS
82 View
0 Download

Share

Gmail Mastodon Facebook X LinkedIn More