The Impact of Competitive Competition and Channel Type on the Development of Relational Marketing - HEC Paris - École des hautes études commerciales de Paris Access content directly
Reports Year : 2012

The Impact of Competitive Competition and Channel Type on the Development of Relational Marketing

S. Jap
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hal-00686267 , version 1 (09-04-2012)

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  • HAL Id : hal-00686267 , version 1

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Frédéric Dalsace, S. Jap. The Impact of Competitive Competition and Channel Type on the Development of Relational Marketing. 2012. ⟨hal-00686267⟩

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