The Logic of Mere Exposure: A Reinterpretation of Anand, Holbrook, and Stephens - HEC Paris - École des hautes études commerciales de Paris Access content directly
Journal Articles Journal of Consumer Research Year : 1990

The Logic of Mere Exposure: A Reinterpretation of Anand, Holbrook, and Stephens

Domains

No file

Dates and versions

hal-00670520 , version 1 (15-02-2012)

Identifiers

  • HAL Id : hal-00670520 , version 1

Cite

Timothy B. Heath. The Logic of Mere Exposure: A Reinterpretation of Anand, Holbrook, and Stephens. Journal of Consumer Research, 1990, vol. 17, issue 2, pp. 237-241. ⟨hal-00670520⟩

Collections

HEC
25 View
0 Download

Share

Gmail Facebook X LinkedIn More