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Book Sections Year : 2010

Impact of Age on Brand Choice

Gilles Laurent
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hal-00570098 , version 1 (26-02-2011)

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  • HAL Id : hal-00570098 , version 1

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Gilles Laurent, Raphaelle Lambert-Pandraud. Impact of Age on Brand Choice. A. Drolet, N. Schawrz, C. Yoon (Eds). The aging consumer - Perspectives from Psychology and Economics, Routledge, pp.175-186, 2010. ⟨hal-00570098⟩

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