When electronic recommendation agents backfire et mood matching: the importance of fit between moods elicited by TV programs and commercials - HEC Paris - École des hautes études commerciales de Paris Access content directly
Conference Papers Year : 2009

When electronic recommendation agents backfire et mood matching: the importance of fit between moods elicited by TV programs and commercials

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hal-00554152 , version 1 (10-01-2011)

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  • HAL Id : hal-00554152 , version 1

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Joseph Lajos. When electronic recommendation agents backfire et mood matching: the importance of fit between moods elicited by TV programs and commercials. ACR Conference, 2009, Jacksonville, United States. ⟨hal-00554152⟩

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