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Conference Papers Year : 2010

The Effect of Package Color on Consumers' Judgments of Product Volume

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hal-00554117 , version 1 (10-01-2011)

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  • HAL Id : hal-00554117 , version 1

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Joseph Lajos. The Effect of Package Color on Consumers' Judgments of Product Volume. Society for Consumer Psychology Annual Winter Conference, Feb 2010, St. Pete Beach, Florida, United States. ⟨hal-00554117⟩

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