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Conference Papers Year : 2010

Self-esteem as a moderator of the effects of mortality salience on consumer disposing behavior

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hal-00543587 , version 1 (06-12-2010)

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  • HAL Id : hal-00543587 , version 1

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Kevyn Yong, S. Atalay, M. Türe. Self-esteem as a moderator of the effects of mortality salience on consumer disposing behavior. 39th EMAC Conference, Jun 2010, Copenhague, Denmark. ⟨hal-00543587⟩

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