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Journal Articles International Journal of Research in Marketing Year : 1978

Selection and Implementation of Processing Strategies in Consumer Evaluative Judgment and Choice

Alain d'Astous
  • Function : Author

Abstract

Current research in consumer behavior indicates that most consumer choices are characterized by adaptive processes. In this article, a model of selection and implementation of processing strategies in consumer choice and evaluation situations is presented and some of its implications are experimentally tested. The results show that consumers are not merely adaptive but rather tend to rely on learned general processing strategies.

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hal-00537881 , version 1 (19-11-2010)

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Dominique Rouzies, Alain d'Astous. Selection and Implementation of Processing Strategies in Consumer Evaluative Judgment and Choice. International Journal of Research in Marketing, 1978, Vol.4 Issue.2, pp. 99-110. ⟨10.1016/0167-8116(87)90002-4⟩. ⟨hal-00537881⟩

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