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Journal Articles Sloan Management Review Year : 2010

How to Manage Alliances Better Than One at a Time

Abstract

This article presents information about the importance to companies of thoroughly analyzing and managing alliances with other businesses in order to maintain good relationships. The article cites the case of French food company Groupe Danone and its relationship with Hangzhou Wahaha Group Co. Ltd., the leading Chinese bottled water and nonalcoholic beverage company. This profitable relationship ended because Hangzhou accused Danone of having alliances with rival companies. Managers should develop business frameworks that provide proper analysis of such alliances.
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Dates and versions

hal-00537079 , version 1 (17-11-2010)

Identifiers

  • HAL Id : hal-00537079 , version 1

Cite

Pierre Dussauge, Ulrich Wassmer, Marcel Planellas. How to Manage Alliances Better Than One at a Time. Sloan Management Review, 2010, 51 (3), pp.77-84. ⟨hal-00537079⟩

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