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Conference Papers Year : 2009

When Electronic Recommendation Agents Backfire: Negative Effects on Choice Satisfaction, Attitudes, and Purchase Intentions

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hal-00496182 , version 1 (29-06-2010)

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  • HAL Id : hal-00496182 , version 1

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Joseph Lajos, A. Chattopadhyay, K. Sengupta. When Electronic Recommendation Agents Backfire: Negative Effects on Choice Satisfaction, Attitudes, and Purchase Intentions. Marketing Science Conference, Jun 2009, Ann Arbor, MI, United States. ⟨hal-00496182⟩

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