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Conference Papers Year : 2009

The Effect of Package Color on Consumers' Judgments of Product Volume

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hal-00496097 , version 1 (29-06-2010)

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  • HAL Id : hal-00496097 , version 1

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Joseph Lajos. The Effect of Package Color on Consumers' Judgments of Product Volume. Association for Consumer Research North American Conference, 2009, Pittsburgh, PA, United States. ⟨hal-00496097⟩

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