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Capturing Consumer Heterogeneity in the Unsupervized Categorization Process

Wayne S. Desarbo
  • Function : Author
S. Blanchard
  • Function : Author
N. Harmancioglu
  • Function : Author

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hal-00495579 , version 1 (28-06-2010)

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  • HAL Id : hal-00495579 , version 1

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Selin Atalay, Wayne S. Desarbo, S. Blanchard, N. Harmancioglu. Capturing Consumer Heterogeneity in the Unsupervized Categorization Process. 2009 Informs Marketing Science Conference, Jun 2009, Ann Arbor, United States. ⟨hal-00495579⟩

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