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Conference Papers Year : 2009

CAM: A Spreading Activation Network Model of Subcategory Positioning when Categorization Uncertainty is High

Z. Katona
  • Function : Author
A. Chattopadhyay
  • Function : Author
M. Sarvary
  • Function : Author

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hal-00495578 , version 1 (28-06-2010)

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  • HAL Id : hal-00495578 , version 1

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Joseph Lajos, Z. Katona, A. Chattopadhyay, M. Sarvary. CAM: A Spreading Activation Network Model of Subcategory Positioning when Categorization Uncertainty is High. European Marketing Academy Conference, May 2009, Nantes, France. ⟨hal-00495578⟩

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