Should I keep or Should I Give: The Effects of Morality Salience on Disposing - HEC Paris - École des hautes études commerciales de Paris Access content directly
Journal Articles Advances in Consumer Research Year : 2009

Should I keep or Should I Give: The Effects of Morality Salience on Disposing

Abstract

The article explores how consumers dispose their possessions in mortality salience (MS). It highlights the concept that when mortality is salient individuals will dispose their possessions in ways that could create a sense of symbolic immortality. It also discusses the idea that when mortality is salient individuals will dispose their possession in ways that could allow them to form a socially valued identity.

Domains

No file

Dates and versions

hal-00493159 , version 1 (18-06-2010)

Identifiers

  • HAL Id : hal-00493159 , version 1

Cite

Selin Atalay, M. Tuere. Should I keep or Should I Give: The Effects of Morality Salience on Disposing. Advances in Consumer Research, 2009, Vol.36, pp.820-822. ⟨hal-00493159⟩

Collections

HEC CNRS
38 View
0 Download

Share

Gmail Mastodon Facebook X LinkedIn More