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Structure: Internal structure identifier : 74348

Value creation in the relationship life cycle: A quasi-longitudinal analysis

Andreas Eggert , Wolfgang Ulaga , Franzizka Schultz
Industrial Marketing Management, 2006, Vol.35,n°1, pp.20-27. ⟨10.1016/j.indmarman.2005.07.003⟩
Journal articles istex hal-00482487v1

Value-Based Differentiation in Business Relationships: Gaining and Sustaining Key Supplier Status

Wolfgang Ulaga , Andreas Eggert
Journal of Marketing, 2006, Vol.70,n°1, pp.119-136. ⟨10.1509/jmkg.2006.70.1.119⟩
Journal articles hal-00482456v1

Industrial services, product innovations, and firm profitability: A multiple-group latent growth curve analysis

Wolfgang Ulaga , Andreas Eggert , Jens Hogreve , Eva Muenkhoff
Industrial Marketing Management, 2011, 40 (5), pp.661-670. ⟨10.1016/j.indmarman.2011.05.007⟩
Journal articles istex hal-00632809v1

Relationship value and relationship quality: Broadening the nomological network of business-to-business relationships

Wolfgang Ulaga , Andreas Eggert
European Journal of Marketing, 2006, Vol.40,n°3-4, pp.311-327. ⟨10.1108/03090560610648075⟩
Journal articles istex hal-00482522v1

Managing customer share in key supplier relationships

Wolfgang Ulaga , A. Eggert
Industrial Marketing Management, 2010, 39 (8), pp.1346-1355. ⟨10.1016/j.indmarman.2010.03.003⟩
Journal articles istex hal-00610118v1