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Utterly fresh perspectives on consumer research and advertising: Introducing the special issue from the 2013 La Londe conferenceJournal of Business Research, 2014
Journal articles
hal-01472811v1
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Partenariat RFG-AIMS. Vers la maturité d'une collaborationRevue Française de Gestion, 2005, 31 (155), pp.9 - 11. ⟨10.3166/rfg.155.9-11⟩
Journal articles
hal-01796490v1
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Is the luxury industry really a financier's dream ?2010
Reports
hal-00579329v1
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In search of new planets in the luxury galaxyJournal of Business Research, 2017, 77, pp.140 - 146. ⟨10.1016/j.jbusres.2017.04.006⟩
Journal articles
hal-01794432v1
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