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Structure: Internal structure identifier : 127952

Cognition, Persuasion and Decision Making in Older Consumers

Gilles Laurent , Carolyn Yoon , Helene H. Fung , Richard Gonzalez , Angela H. Gutchess , et al.
Marketing Letters, 2005, 16 (3-4), pp.429-441. ⟨10.1007/s11002-005-5903-3⟩
Journal articles hal-00818685v1

Better Vision for the Poor

Bernard Garrette , Aneel Karnani , Jordan Kassalow , Moses Lee
Stanford Social Innovation Review, 2011, Spring, pp.66-71
Journal articles hal-00575625v1

Assortment Optimization with Multi-Item Basket Purchase under the Multivariate MNL Model

Chengyi Lyu , Stefanus Jasin , Sajjad Najafi , Huanan Zhang
Preprints, Working Papers, ... hal-03501718v1

Challenges in Marketing Socially Useful Goods to the Poor

Bernard Garrette , Aneel Karnani
California Management Review, 2010, 52 (4), pp.29-47. ⟨10.1525/cmr.2010.52.4.29⟩
Journal articles hal-00517194v1