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Cognition, Persuasion and Decision Making in Older ConsumersMarketing Letters, 2005, 16 (3-4), pp.429-441. ⟨10.1007/s11002-005-5903-3⟩
Journal articles
hal-00818685v1
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Better Vision for the PoorStanford Social Innovation Review, 2011, Spring, pp.66-71
Journal articles
hal-00575625v1
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Assortment Optimization with Multi-Item Basket Purchase under the Multivariate MNL Model2021
Preprints, Working Papers, ...
hal-03501718v1
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Challenges in Marketing Socially Useful Goods to the PoorCalifornia Management Review, 2010, 52 (4), pp.29-47. ⟨10.1525/cmr.2010.52.4.29⟩
Journal articles
hal-00517194v1
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