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Structure: Internal structure identifier : 115811

Customer perceived value: a substitute for satisfaction in business markets?

Andreas Eggert , Wolfgang Ulaga
Journal of Business & Industrial Marketing, 2002, Vol.17,n°2-3, pp.107-118. ⟨10.1108/08858620210419754⟩
Journal articles istex hal-00484980v1

Relationship Value in Business Market: The Construct and its Dimension

Wolfgang Ulaga , Andreas Eggert
Journal of Business to Business Marketing, 2005, Vol.12,n°1, pp.73-99. ⟨10.1300/J033v12n01_04⟩
Journal articles hal-00482539v1