A Petri net model for a marketing multi-agent application
Christine Balagué
EMAC 2003 : 32nd European Marketing Academy Annual Conference , May 2003, Glasgow, United Kingdom
Conference papers
hal-02550318v1
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Which online interactive platform to test products ? : a field experimentation
Kristine de Valck
,
Christine Balagué
EMAC 2009 : 38th Annual Conference of European Marketing Academy , May 2009, Nantes, France
Conference papers
hal-00491952v1
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Using blogs to solicit consumer feedback : the role of directive questioning versus no questioning
Christine Balagué
,
Kristine de Valck
Journal articles
hal-00763877v1
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A dynamic model assess e-mailing impacts on web visit and purchase by using Petri nets
Christine Balagué
,
Janghyuk Lee
INFORMS 2004 : Annual Marketing Science Conference , Jun 2004, Rotterdam, Netherlands
Conference papers
hal-02550209v1
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Turning Household Panel Data on Store Switching into a Decision Aid for Customer Acquisition and Retention Strategies
Marc Vanhuele
,
X. Drèze
,
Christine Balagué
Turning Household Panel Data on Store Switching into a Decision Aid for Customer Acquisition and Retention Strategies , Jan 2002, Braga, Portugal. pp.xx
Conference papers
hal-00457601v1
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Mesure et analyse de la multi-fidélité aux magasins
Christine Balagué
,
Laurence Daudigeos
,
Marc Vanhuele
,
Xavier Dreze
Décisions Marketing , 2003, 32, pp.71 - 82
Journal articles
hal-02550329v1
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Managing viral marketing games : the contribution of Petri Nets
Gilles Laurent
,
Christine Balagué
[Research Report] HEC Paris. 2013
Reports
hal-00829079v1
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Using Online Forums for In-Home Product Testing: A Field Experimentation
Kristine de Valck
,
Christine Balagué
2012
Reports
hal-00692168v1
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Dynamic modeling of web purchase behavior and e-mailing impact by Petri net
Christine Balagué
,
Janghyuk Lee
[Research Report] HEC Paris. 2004
Reports
hal-00591249v1
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