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authIdHal_s : christine-balague

A Petri net model for a marketing multi-agent application

Christine Balagué
EMAC 2003 : 32nd European Marketing Academy Annual Conference, May 2003, Glasgow, United Kingdom
Conference papers hal-02550318v1

Which online interactive platform to test products ? : a field experimentation

Kristine de Valck , Christine Balagué
EMAC 2009 : 38th Annual Conference of European Marketing Academy, May 2009, Nantes, France
Conference papers hal-00491952v1

Using blogs to solicit consumer feedback : the role of directive questioning versus no questioning

Christine Balagué , Kristine de Valck
Journal of Interactive Marketing, 2013, 27 (1), pp.62 - 73. ⟨10.1016/j.intmar.2012.06.002⟩
Journal articles hal-00763877v1

A dynamic model assess e-mailing impacts on web visit and purchase by using Petri nets

Christine Balagué , Janghyuk Lee
INFORMS 2004 : Annual Marketing Science Conference, Jun 2004, Rotterdam, Netherlands
Conference papers hal-02550209v1

Turning Household Panel Data on Store Switching into a Decision Aid for Customer Acquisition and Retention Strategies

Marc Vanhuele , X. Drèze , Christine Balagué
Turning Household Panel Data on Store Switching into a Decision Aid for Customer Acquisition and Retention Strategies, Jan 2002, Braga, Portugal. pp.xx
Conference papers hal-00457601v1

Mesure et analyse de la multi-fidélité aux magasins

Christine Balagué , Laurence Daudigeos , Marc Vanhuele , Xavier Dreze
Décisions Marketing, 2003, 32, pp.71 - 82
Journal articles hal-02550329v1

Managing viral marketing games : the contribution of Petri Nets

Gilles Laurent , Christine Balagué
[Research Report] HEC Paris. 2013
Reports hal-00829079v1

Using Online Forums for In-Home Product Testing: A Field Experimentation

Kristine de Valck , Christine Balagué
2012
Reports hal-00692168v1

Dynamic modeling of web purchase behavior and e-mailing impact by Petri net

Christine Balagué , Janghyuk Lee
[Research Report] HEC Paris. 2004
Reports hal-00591249v1