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authFullName_s : Valeria Stourm

Market Positioning Using Cross-Reward Effects in a Coalition Loyalty Program

Valeria Stourm , Eric Bradlow , Peter Fader
2017
Preprints, Working Papers, ... hal-02068352v1

Refocusing Loyalty Programs in the Era of Big Data: A Societal Lens Paradigm

Valeria Stourm , Scott Neslin , Eric Bradlow , Els Breugelmans , So Yeon Chun , et al.
2020
Preprints, Working Papers, ... hal-02910089v1