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authFullName_s : Mara Mather

Cognition, Persuasion and Decision Making in Older Consumers

Gilles Laurent , Carolyn Yoon , Helene H. Fung , Richard Gonzalez , Angela H. Gutchess , et al.
Marketing Letters, 2005, 16 (3-4), pp.429-441. ⟨10.1007/s11002-005-5903-3⟩
Journal articles hal-00818685v1