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Patterns of Participation in Virtual Communities of Consumption: A Member Typology
Kristine de Valck
,
G. H. van Bruggen
,
Berendt Wierenga
Proceedings of the 34th EMAC conference, May 2005, Milan, Italy
Conference papers
halshs-00006714v1
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Virtuele connecties tussen consumenten: netwerken van consumptiekennis en kameraadschap
Kristine de Valck
,
G. H. van Bruggen
,
Berendt Wierenga
Ontwikkelingen in het Marktonderzoek, 2006, 31, pp.27-43
Journal articles
halshs-00119541v1
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Videography in Consumer Research; Visions for a Method on the Rise
Kristine de Valck
,
J. Rokka
,
J. Hietanen
Finanza, marketing e produzione : rivista di economia d'impresa dell'Università Bocconi, 2009, vol. 27, n° 4, pp. 81-101
Journal articles
hal-00692098v1
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Brothers in Paint: Practice-Oriented Inquiry into a Tribal Marketplace Culture
Kristine de Valck
,
Joonas Rokka
,
Joel Hietanen
2012
Reports
hal-00692166v1
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Social Control in Online Communities of Consumption: A Framework for Community Management
Olivier Sibai
,
Kristine de Valck
,
Andrew M. Farrell
,
John M. Rudd
Journal articles
hal-01147667v1
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Using blogs to solicit consumer feedback : the role of directive questioning versus no questioning
Christine Balagué
,
Kristine de Valck
Journal articles
hal-00763877v1
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Bioscoopbeelden Kunnen Gerust Bezichtigd Worden; Rotterdamse Bioscopen in het Seizoen 1908/1909
Kristine de Valck
Tijdschrift voor Mediageschiedenis, 1998, vol. 1, n° 1, pp. 32-46
Journal articles
hal-00692102v1
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Pixelize me': Digital Storytelling and the creation of archetypal myths through explicit and implicit self-brand association in fashion and luxury blogs
Kristine de Valck
,
G. Kretz
Book sections
hal-00692103v1
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The War of the eTribes: Online Conflicts and Communal Consumption
Kristine de Valck
Cova, B., Kozinets, R.V., & A. Shankar (eds.). Consumer Tribes: Theory, Practice, and Prospects, Elsevier/Butterworth-Heinemann, pp. 260-274, 2007
Book sections
hal-00692106v1
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Understanding emerging adults' consumption of TV series in the digital age: A practice-theory-based approach
Stephanie Feiereisen
,
Dina Rasolofoarison
,
Kristine de Valck
,
Julien Schmitt
Journal articles
hal-01947909v1
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Show Bizz Becomes Show Buzz: How Viral Diffusion Changes the Traditional Meaning-Making Process of a Rising Star
Kristine de Valck
,
G. Kretz
,
D. Rasolofoarison
European Advances in Consumer Research, 2008, vol. 8, pp.NC
Journal articles
hal-00692100v1
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Word-of-Mouth in Virtual Communities: A Netnographic Analysis
Kristine de Valck
Advances in Consumer Research, 2005, vol. 33, pp. 573-575
Journal articles
hal-00692101v1
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Buzzing Bloggers: How do Word-of-Mouth Campaigns Evolve?
Kristine de Valck
,
Robert V. Kozinets
,
P. Thoburn
,
Andrea C. Wojnicki
,
Sarah J.S. Wilner
Word-Up! Canadas Word-of-Mouth Conference, 2006, Toronto, Canada
Conference papers
hal-00692157v1
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Better Understanding Construction of the Self : An Investigation of the Materiality of Consumption Experiences in Online Discussion Forums
Kristine de Valck
,
A. Schwob
Book sections
hal-00692105v1
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Show Bizz Becomes Show Buzz; How Viral Diffusion Changes the Traditional Meaning-Making Process of a Rising Star
Kristine de Valck
,
G. Kretz
,
D. Rasolofoarison
Proceedings of the 2nd CCT Conference, 2007, Toronto, Canada
Conference papers
hal-00692155v1
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The Effect of Members' Satisfaction with a Virtual Community on Member Participation
Kristine de Valck
,
F. Langerak
,
P.C. Verhoef
,
P.W.J. Verlegh
Proceedings of the 32nd European Marketing Conference, 2003, Glasgow, United Kingdom
Conference papers
hal-00692162v1
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Patterns of Participation in Virtual Communities of Consumption: A Member Typology
Kristine de Valck
,
G. H. van Bruggen
,
Berendt Wierenga
Proceedings of the 32nd International Research Seminar in Marketing, Jun 2005
Conference papers
halshs-00006713v1
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Social Commerce: A Contingency Framework for Assessing Marketing Potential
Manjit S. Yadav
,
Kristine de Valck
,
Thorsten Henning-Thurau
,
Donna Hoffman
,
Martin Spann
Journal articles
hal-00907919v1
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Videography as Analytical Approach to Study Marketplace Cultures
Kristine de Valck
,
J. Rokka
,
J. Hietanen
Workshop on Interpretive Consumer Research, 2009, Milan, Italy
Conference papers
hal-00496179v1
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Le concept des bloggeurs : Le bouche à oreille dans les communautés online
Kristine de Valck
Les réseaux sociaux : théorie, concepts et nouvelles orientations pour le marketing - Atelier de Recherche Appliquée AFM 2009, Apr 2009, Paris, France
Conference papers
hal-00495710v1
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Which online interactive platform to test products ? : a field experimentation
Kristine de Valck
,
Christine Balagué
EMAC 2009 : 38th Annual Conference of European Marketing Academy, May 2009, Nantes, France
Conference papers
hal-00491952v1
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Virtual communities: A marketing perspective
Kristine de Valck
,
Gerrit H. van Bruggen
,
Berendt Wierenga
Journal articles
istex
hal-00458421v1
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Virtual communities of consumption: networks of consumer knowledge and companionship
Kristine de Valck
Séminaire de recherche, Catholic University of Leuven, Jan 2006, Louvain-la-Neuve, Belgium
Conference papers
halshs-00121047v1
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Brothers in Paint: Practice-Oriented Inquiry into a Tribal Marketplace Culture
Kristine de Valck
,
J. Rokka
,
J. Hietanen
Proceedings of the 4th Consumer Culture Theory Conference, 2009, NC, United States. pp.NC
Conference papers
hal-00491953v1
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Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities
Kristine de Valck
,
Roberts V. Kozinets
,
Andrea C. Wojnicki
,
Sarah J.S. Wilner
Journal articles
hal-00458424v1
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Opening the Black Box of Buzzing Bloggers; Understanding How Consumers Deal with the Tension between Authenticity and Commercialism in Seeded WOM Campaigns
Kristine de Valck
,
Robert V. Kozinets
,
Sarah J.S. Wilner
,
Andrea C. Wojnicki
Advances in Consumer Research, 2008, vol. 35, pp.NC
Journal articles
hal-00692099v1
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Creating Loyalty in Virtual Communities
Kristine de Valck
,
F. Langerak
,
P.C. Verhoef
,
P.W.J. Verlegh
Proceedings of the 2nd International Conference on Research in Advertising, 2003, Amsterdam, Netherlands
Conference papers
hal-00692160v1
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Using Virtual Communities as Reference Groups: Antecedents and Consequences in the Context of Consumer Decision-Making
Kristine de Valck
,
B. Wierenga
,
G. H. van Bruggen
Proceedings of the 32nd European Marketing Conference, 2003, Glasgow, United Kingdom
Conference papers
hal-00692161v1
|
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The Role of Virtual Communities in the Consumer Decision Process
Kristine de Valck
,
B. Wierenga
,
G. H. van Bruggen
Proceedings of the 31st European Marketing Conference, 2002, Braga, Portugal
Conference papers
hal-00692164v1
|
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Using Online Forums for In-Home Product Testing: A Field Experimentation
Kristine de Valck
,
Christine Balagué
2012
Reports
hal-00692168v1
|
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