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authFullName_s : Gangseog Ryu

Asymmetric Competition in Choice and the Leveraging of Competitive Disadvantages

Timothy B. Heath , Gangseog Ryu , Subimal Chatterjee , Michael S. Mccarthy , David L. Mothersbaugh , et al.
Journal of Consumer Research, 2000, vol. 27, issue 3, pp. 291-308. ⟨10.1086/317586⟩
Journal articles hal-00668916v1