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authFullName_s : Ellen Peters

Decision Making and Brand Choice by Older Consumers

Gilles Laurent , Catherine Cole , Aimee Drolet , Jane Ebert , Angela Gutchess , et al.
2011
Reports hal-00582658v1

Decision making and brand choice by older consumers

Gilles Laurent , Catherine Cole , Aimee Drolet , Jane Ebert , Angela Gutchess , et al.
Marketing Letters, 2008, 19 (3/4), pp.355-365. ⟨10.1007/s11002-008-9058-x⟩
Journal articles istex hal-00458428v1

Cognition, Persuasion and Decision Making in Older Consumers

Gilles Laurent , Carolyn Yoon , Helene H. Fung , Richard Gonzalez , Angela H. Gutchess , et al.
Marketing Letters, 2005, 16 (3-4), pp.429-441. ⟨10.1007/s11002-005-5903-3⟩
Journal articles hal-00818685v1