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Decision Making and Brand Choice by Older Consumers2011
Reports
hal-00582658v1
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Decision making and brand choice by older consumersMarketing Letters, 2008, 19 (3/4), pp.355-365. ⟨10.1007/s11002-008-9058-x⟩
Journal articles
istex
hal-00458428v1
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Cognition, Persuasion and Decision Making in Older ConsumersMarketing Letters, 2005, 16 (3-4), pp.429-441. ⟨10.1007/s11002-005-5903-3⟩
Journal articles
hal-00818685v1
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