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authFullName_s : Bernard Dubois

Consumer Rapport to Luxury: Analyzing Complex and Ambivalent Attitudes

Gilles Laurent , Bernard Dubois , Sandor Czellar
2011
Reports hal-00597026v1

How Do Consumers Overcome Ambivalence toward Hedonic Purchases? A Typology of Consumer Strategies

Bernard Dubois , Gilles Laurent , Czandor Czellar
2005
Other publications halshs-00006726v1

Luxury Possessions and Practices: an Empirical Scale

Gilles Laurent , Bernard Dubois
Association for Consumer Research, European Conference 1995, 1995, France
Conference papers hal-00823922v1

A Situational Approach to Brand Loyalty

Gilles Laurent , Bernard Dubois
Advances in Consumer Research, 1999, 26 (1), pp.657-663
Journal articles hal-00458443v1

Le luxe par-delà les frontières : une étude exploratoire dans douze pays

Gilles Laurent , Bernard Dubois
Décisions Marketing, 1996, 9, pp.35-43
Journal articles hal-00458449v1

Consumer Segments Based on Attitudes Toward Luxury: Empirical Evidence from Twenty Countries

Sandor Czellar , Gilles Laurent , Bernard Dubois
Marketing Letters, 2005, 16 (2), pp.115-128. ⟨10.1007/s11002-005-2172-0⟩
Journal articles istex hal-00458399v1

How Do Consumers Overcome Ambivalence toward Hedonic Purchases? A Typology of Consumer Strategies

Bernard Dubois , Sandor Czellar , Gilles Laurent
2011
Reports hal-00587198v1

The Functions of Luxury: A Situational Approach to Excursionism

Gilles Laurent , Bernard Dubois
Advances in Consumer Research, 1996, 23, pp.470-477
Journal articles hal-00458452v1