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Whence Brand Evaluations? Investigating the Relevance of Personal and Extrapersonal Associations in Brand AttitudesAdvances in Consumer Research, 2009, Vol.36, pp.681-682
Journal articles
hal-00493167v1
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Whence Brand Evaluations? Investigating the Relevance of Personal and Extrapersonal Associations in Brand Attitudes2008
Reports
hal-00593383v1
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