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authFullName_s : Benjamin Voyer

Whence Brand Evaluations? Investigating the Relevance of Personal and Extrapersonal Associations in Brand Attitudes

Sandor Czellar , David Luna , Benjamin Voyer , Alaxandre Schwob
Advances in Consumer Research, 2009, Vol.36, pp.681-682
Journal articles hal-00493167v1

Whence Brand Evaluations? Investigating the Relevance of Personal and Extrapersonal Associations in Brand Attitudes

Sandor Czellar , David Luna , Benjamin Voyer , Alaxandre Schwob
2008
Reports hal-00593383v1