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authFullName_s : Barton A. Weitz

Sales and Marketing Integration : A Proposed Framework

Dominique Rouzies , Erin Anderson , A. K. Kohli , R. E. Michaels , Barton A. Weitz , et al.
Journal of Personal Selling & Sales Management, 2005, XXV (2), pp.113-122
Journal articles halshs-00004748v1

Cultural Impact on European Staffing Policies in Sales Management

Dominique Rouzies , Michael Segalla , Barton A. Weitz
International Journal of Research in Marketing, 2003, Vol.20, n°1, pp.67-85. ⟨10.1016/S0167-8116(02)00122-2⟩
Journal articles istex hal-00538231v1

A cross-national investigation of incentive sales compensation

Michael Segalla , Dominique Rouzies , Madeleine Besson , Barton A. Weitz
International Journal of Research in Marketing, 2006, 23 (4), pp.419-433. ⟨10.1016/j.ijresmar.2006.10.003⟩
Journal articles istex halshs-00119579v1

The Embedded Salesforce: Connecting Buying and Selling Organizations

Dominique Rouzies , Kevin Bradford , Steven Brown , Shankar Ganesan , Gary Hunter , et al.
Marketing Letters, 2010, 21 (3), pp.239-253. ⟨10.1007/s11002-010-9106-1⟩
Journal articles istex hal-00537094v1