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authFullName_s : Anne Michaut-Denizeau

Norhla: Restoring the glory of khullu wool for social development and environmental protection in the High Tibetan Plateau

Anne Michaut-Denizeau , Jean-Marc Guesné , Alice Sireyjol
Field Actions Science Reports, 2012, 6, pp.NC
Journal articles hal-00715589v1

Matching product newness to consumer exploratory buying behavior

Anne Michaut-Denizeau
EMAC 2009 Conference, May 2009, Nantes, France
Conference papers hal-00495922v1

Is Luxury Compatible with Sustainable Development: the consumer viewpoint

Jean-Noël Kapferer , Anne Michaut-Denizeau
Reports hal-00794005v1

It's new! Great, try it. And now?

Anne Michaut-Denizeau , S. Knoops
EMAC 35th Conference, May 2006, Athènes, Greece
Conference papers halshs-00121090v1

Striking correlates of luxury counterfeit purchases

Jean-Noël Kapferer , Anne Michaut-Denizeau
Reports hal-00794006v1

Matching Product Newness to Consumer Exploratory Buying Behavior: Strategies for Effective New Product Launch

Anne Michaut-Denizeau
Advances in Consumer Research, 2009, Vol.36, pp.1048-1049
Journal articles hal-00493199v1

Is luxury compatible with sustainability? Luxury consumers' viewpoint

Jean-Noël Kapferer , Anne Michaut-Denizeau
Journal of Brand Management, 2014, 21, pp.1-22. ⟨10.1057/bm.2013.19⟩
Journal articles hal-00977183v1