@unpublished{jalloul:hal-03890527, TITLE = {{Advertising by Recruiting Influencers}}, AUTHOR = {Jalloul, Maya and Kostami, Vasiliki}, URL = {https://hec.hal.science/hal-03890527}, NOTE = {working paper or preprint}, HAL_LOCAL_REFERENCE = {MOSI-2022-1454}, YEAR = {2022}, MONTH = Feb, DOI = {10.2139/ssrn.4043798}, KEYWORDS = {influencer marketing ; social learning ; product diffusion}, HAL_ID = {hal-03890527}, HAL_VERSION = {v1}, }