@unpublished{stourm:hal-02068352, TITLE = {{Market Positioning Using Cross-Reward Effects in a Coalition Loyalty Program}}, AUTHOR = {Stourm, Valeria and Bradlow, Eric and Fader, Peter}, URL = {https://hec.hal.science/hal-02068352}, NOTE = {working paper or preprint}, HAL_LOCAL_REFERENCE = {MKG-2017-1242}, YEAR = {2017}, MONTH = Nov, DOI = {10.2139/ssrn.3075129}, KEYWORDS = {loyalty programs ; rewards ; retailing ; Bayesian estimation}, HAL_ID = {hal-02068352}, HAL_VERSION = {v1}, }