@unpublished{baylecordier:hal-02058264, TITLE = {{Projecting Different Identities: A Longitudinal Study of the 'Whipsaw' Effects of Changing Leadership Discourse About the Triple Bottom Line}}, AUTHOR = {Bayle-Cordier, Julie and Mirvis, Philip and Moingeon, Bertrand}, URL = {https://hec.hal.science/hal-02058264}, NOTE = {working paper or preprint}, HAL_LOCAL_REFERENCE = {SPE-2014-1056}, YEAR = {2014}, MONTH = Sep, DOI = {10.2139/ssrn.2496804}, KEYWORDS = {Leadership ; corporate social responsibility ; triple bottom line ; mergers \& acquisitions ; managerial discourse ; projected identity}, HAL_ID = {hal-02058264}, HAL_VERSION = {v1}, }