@incollection{messerlin:hal-01962877, TITLE = {{Une alliance de n{\'e}cessit{\'e} : Procter \& Gamble et Bic (chapitre), in Relations commerciales France / Etats-Unis (livre)}}, AUTHOR = {Messerlin, Patrick and Pel{\'e}-Clamour, Philippe}, URL = {https://hec.hal.science/hal-01962877}, BOOKTITLE = {{Relations commerciales France / Etats-Unis}}, PUBLISHER = {{Eyrolles, Editions d'Organision}}, YEAR = {2003}, KEYWORDS = {US Business ; Americain Business ; Alliance ; USA ; Developpement International}, HAL_ID = {hal-01962877}, HAL_VERSION = {v1}, }