%0 Conference Proceedings %T Consumption Strategies to Overcome Ambivalence: The Case of Ruses Making Luxuries Acceptable %+ HEC Paris - Recherche - Hors Laboratoire %A Laurent, Gilles %< avec comité de lecture %( 33d European Marketing Academy Proceedings %B 33d EMAC Conference %C Murcia, Spain %P NC %8 2004 %D 2004 %K Consumption Strategies %K Ambivalence %K Ruses %K Luxuries %K Acceptable %Z Humanities and Social Sciences/Business administration/domain_shs.gestion.markConference papers %G English %L hal-00821733 %U https://hec.hal.science/hal-00821733 %~ SHS %~ HEC