%0 Book Section %T Marketing science : formalisation et exploitation des connaissances marketing %+ HEC Paris - Recherche - Hors Laboratoire %A Laurent, Gilles %A Choffray, J. M. %Z tome 2 %B Encyclopédie de la gestion %I Vuibert %P 596-612 %8 1992 %D 1992 %K Marketing science %K formalisation %K exploitation %K connaissances marketing %Z Humanities and Social Sciences/Business administration/domain_shs.gestion.markBook sections %G French %L hal-00821731 %U https://hec.hal.science/hal-00821731 %~ SHS %~ HEC