@incollection{laurent:hal-00821731, TITLE = {{Marketing science : formalisation et exploitation des connaissances marketing}}, AUTHOR = {Laurent, Gilles and Choffray, J. M.}, URL = {https://hec.hal.science/hal-00821731}, NOTE = {tome 2}, BOOKTITLE = {{Encyclop{\'e}die de la gestion}}, PUBLISHER = {{Vuibert}}, PAGES = {596-612}, YEAR = {1992}, KEYWORDS = {Marketing science ; formalisation ; exploitation ; connaissances marketing}, HAL_ID = {hal-00821731}, HAL_VERSION = {v1}, }