%0 Journal Article %T Cognition, Persuasion and Decision Making in Older Consumers %+ HEC Paris - Recherche - Hors Laboratoire %+ Stephen M. Ross School of Business %+ The Chinese University of Hong Kong [Hong Kong] %+ University of Michigan [Ann Arbor] %+ Stanford University %+ ESCP-EAP (ESCP-EAP) %+ University of California [Santa Cruz] (UC Santa Cruz) %+ University of Illinois at Urbana-Champaign [Urbana] %+ University of Oregon [Eugene] %+ University of Toronto %A Laurent, Gilles %A Yoon, Carolyn %A Fung, Helene, H. %A Gonzalez, Richard %A Gutchess, Angela, H. %A Hedden, Trey %A Lambert-Pandraud, Raphaelle %A Mather, Mara %A Park, Denise, C. %A Peters, Ellen %A Skurnik, Ian %< avec comité de lecture %@ 0923-0645 %J Marketing Letters %I Springer Verlag %V 16 %N 3-4 %P 429-441 %8 2005-12 %D 2005 %R 10.1007/s11002-005-5903-3 %K older consumers %K aging %K cognition %K persuasion %K decision making %Z Humanities and Social Sciences/Business administration/domain_shs.gestion.markJournal articles %X Older adults constitute a rapidly growing demographic segment, but relatively little is known about them within consumer contexts: how they process information, respond to persuasive messages, and make decisions. We discuss extant findings from consumer behavior and related disciplines (e.g., cognitive psychology, neuroscience, social psychology, gerontology) as they pertain to the effects of aging on consumer memory, persuasion and decision %G English %L hal-00818685 %U https://hec.hal.science/hal-00818685 %~ SHS %~ HEC