@article{laurent:hal-00818685, TITLE = {{Cognition, Persuasion and Decision Making in Older Consumers}}, AUTHOR = {Laurent, Gilles and Yoon, Carolyn and Fung, Helene H. and Gonzalez, Richard and Gutchess, Angela H. and Hedden, Trey and Lambert-Pandraud, Raphaelle and Mather, Mara and Park, Denise C. and Peters, Ellen and Skurnik, Ian}, URL = {https://hec.hal.science/hal-00818685}, JOURNAL = {{Marketing Letters}}, PUBLISHER = {{Springer Verlag}}, VOLUME = {16}, NUMBER = {3-4}, PAGES = {429-441}, YEAR = {2005}, MONTH = Dec, DOI = {10.1007/s11002-005-5903-3}, KEYWORDS = {older consumers ; aging ; cognition ; persuasion ; decision making}, HAL_ID = {hal-00818685}, HAL_VERSION = {v1}, }