@inproceedings{kapferer:hal-00794004, TITLE = {{Are Early Triers Innovators ?}}, AUTHOR = {Kapferer, Jean-No{\"e}l and Laurent, Gilles}, URL = {https://hec.hal.science/hal-00794004}, BOOKTITLE = {{33e Congr{\`e}s ESOMAR}}, ADDRESS = {Monte Carlo, Monaco}, YEAR = {1980}, KEYWORDS = {Early Triers ; Innovators}, HAL_ID = {hal-00794004}, HAL_VERSION = {v1}, }