Books
Year : 2004
Antoine Haldemann : Connect in order to contact the contributor
https://hec.hal.science/hal-00786821
Submitted on : Sunday, February 10, 2013-7:07:39 PM
Last modification on : Saturday, June 25, 2022-10:54:24 AM
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- HAL Id : hal-00786821 , version 1
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Jean-Noël Kapferer. The New Strategic Brand Management. Kogan Page, pp.NC, 2004. ⟨hal-00786821⟩
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