@article{kapferer:hal-00786796, TITLE = {{Consommation : le cas de la rumeur de Villejuif}}, AUTHOR = {Kapferer, Jean-No{\"e}l and Laurent, Gilles}, URL = {https://hec.hal.science/hal-00786796}, JOURNAL = {{Revue Fran{\c c}aise de Gestion}}, PUBLISHER = {{Lavoisier}}, NUMBER = {51}, PAGES = {NC}, YEAR = {1985}, MONTH = Mar, KEYWORDS = {Consommation ; rumeur ; Villejuif}, HAL_ID = {hal-00786796}, HAL_VERSION = {v1}, }