@article{kapferer:hal-00784147, TITLE = {{Marque, consommateurs, consum{\'e}risme}}, AUTHOR = {Kapferer, Jean-No{\"e}l}, URL = {https://hec.hal.science/hal-00784147}, JOURNAL = {{Revue de l'ENA}}, PAGES = {NC}, YEAR = {1990}, MONTH = Sep, KEYWORDS = {Marque ; consommateurs ; consum{\'e}risme}, HAL_ID = {hal-00784147}, HAL_VERSION = {v1}, }