@article{kapferer:hal-00781544, TITLE = {{Do brand personality scales really measure brand personality?}}, AUTHOR = {Kapferer, Jean-No{\"e}l and Azoulay, Audrey}, URL = {https://hec.hal.science/hal-00781544}, JOURNAL = {{Journal of Brand Management}}, PUBLISHER = {{Palgrave Macmillan}}, VOLUME = {11}, NUMBER = {2}, PAGES = {143-155}, YEAR = {2003}, MONTH = Nov, DOI = {10.1057/palgrave.bm.2540162}, KEYWORDS = {brand ; valuation ; equity ; electronic ; management ; e-branding ; e-tailing ; international ; Internet ; marketing ; measurement ; personality ; consumers ; advertising ; fast moving ; consumer goods ; FMCG ; brand-building ; strategy}, HAL_ID = {hal-00781544}, HAL_VERSION = {v1}, }