%0 Report %T Blockbuster Products and Brand Value in High-Tech Industries %+ HEC Paris - Recherche - Hors Laboratoire %A Huang, Bo %Z Mimeo, 2008 %8 2012-12-04 %D 2012 %K Blockbuster Products %K Brand Value %K High-Tech Industries %Z Humanities and Social Sciences/Business administration/domain_shs.gestion.markReports %G English %L hal-00760790 %U https://hec.hal.science/hal-00760790 %~ SHS %~ HEC %~ LARA