%0 Conference Paper %F Oral %T Modeling the age-related reminiscence bump in brand recall to take into account consumers age-related cognitive decline %+ Groupement de Recherche et d'Etudes en Gestion à HEC (GREGH) %A Laurent, Gilles %A Lambert-Pandraud, R. %< avec comité de lecture %B Marketing Science Conference %C Boston, United States %8 2012-06 %D 2012 %K Modeling %K age-related %K reminiscence bump %K brand recall %K consumers %K cognitive decline %Z Humanities and Social Sciences/Business administration/domain_shs.gestion.markConference papers %G English %L hal-00713461 %U https://hec.hal.science/hal-00713461 %~ SHS %~ HEC %~ CNRS